What is the purpose of having a logo?
Companies develop a logo because it creates recognition in the eyes of the consumer world. A well designed logo can attract customers who simply like the look of the logo. A poorly designed logo, on the other hand, can actually drive customers away. In an ever increasingly visual world, a strong visual representation of your company is important and a relatively inexpensive way to market your company.
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After spending hours in the meeting room we still have no idea what we want.
The concept part of logo design can be difficult, challenging and above all frustrating. From the degree of slant for a line to the shading of the space between two objects there are many things to consider. Xtravar Consulting works with your company to understand the business model, customer base and target customers. Having the knowledge of these aspects of your business is beneficial in designing a few prototype logos that will generate thought and discussion and help bring the logo to vision and then production.
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We know exactly what we want!
Excellent! Having a clear idea of your logo makes the time to producing the logo amazingly quick and very cost effective. Even existing logos can be pulled into graphic design software and converted to a particular format, touched up or completely overhauled.
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I saw a logo that I really liked for another company!
Taking a graphical concept and applying it to a new idea is one thing. Taking a logo and adding your company initials to it maintaining the color scheme and format is another thing. Xtravar Consulting takes pride in researching logo designs that we produce to ensure we are complying with copyright laws. We will take every effort to ensure your new logo is infringement free and unique.
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